Re: musescore branding

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David Bolton-2

Re: musescore branding

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Thomas,

Some of this work is sequentially. For example, if we want to create a
new logo and brand identity then it seems like it would be more
beneficial to have this settled first before going on to new splash
screens, promotional banners, CD/handbook covers, etc.

Many areas of design allow for a great amount of artistic freedom (such
as promotional materials). Others areas such as buttons have many
restraints and would ideally undergo a few rounds of user testing before
a finale release.

One last consideration on my mind is future maintainability. For most of
the design work it will be necessary to make changes ranging from new
version numbers on the splash screen, to incorporating new features and
text into brochures, to creating derivative works. For this we would
need the source files (ideally in an accessible format). Lacking an
accessible source file we would need the pieces to put it together in
future. For example when I created the new splash screen I relied
heavily on the original GIMP image available in the mscore source files.

I thing this could be a beneficial relationship for both MuseScore and
the students. One thing you could add to the list is the MuseScore About
screen.

David



Thomas Bonte wrote:

> Hi Werner, David,
>
> I have some news which is not ready for the mailing list yet, but
> since there is some movement on the list concerning the MuseScore
> branding (logo, splash banner, ...), I would like to share it with you
> already. Today I got confirmation that the design school in Gent
> (Belgium) http://www.kask.be/ , is willing to use MuseScore as use
> case for the school designer tasks.
>
> This simply means that 50 design students will get tasks which
> involves MuseScore branding starting from Feb 09 until the end of
> June. Branding tasks could be:
> - design a new (dedicated) logo
> - make house style
> - design splash banner
> - design buttons for the software (.e.g play, ...)
> - create promotional banners (like
> http://www.musescore.org/sites/musescore.org/files/banner/Verdi_loves_MuseScore.png 
> )
> - brochures
> - posters
> - promotional videos (like this one
> http://www.youtube.com/watch?v=7AUVkyBlL44 )
> - a CD/DVD cover
> - a handbook cover
> - background for the canvas
> - ...
> If I miss something in the list, let me know ;-)

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Thomas Bonte

Musescore branding kick off

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This afternoon, the MuseScore rebranding project has been kicked off. 22 graphic design students from Hogeschool Gent have been introduced to MuseScore for the first time. The goal: create a corporate identity for MuseScore.

In a first phase, each one of them will be creating a house style, logo and word mark. Eventually the best proposal will be selected and further elaborated to become the corporate identity for MuseScore.

The term of the project ends at the end of June but the logo proposals will be presented earlier, somewhere around the beginning of April.

Questions, ideas and remarks are very welcome!

The full project description: http://docs.google.com/Doc?id=ddzq56dj_0dx5r4w2m
Some pictures: http://www.flickr.com/photos/musescore/3276951742/


 
David Bolton-2 wrote:
Thomas,

Some of this work is sequentially. For example, if we want to create a
new logo and brand identity then it seems like it would be more
beneficial to have this settled first before going on to new splash
screens, promotional banners, CD/handbook covers, etc.

Many areas of design allow for a great amount of artistic freedom (such
as promotional materials). Others areas such as buttons have many
restraints and would ideally undergo a few rounds of user testing before
a finale release.

One last consideration on my mind is future maintainability. For most of
the design work it will be necessary to make changes ranging from new
version numbers on the splash screen, to incorporating new features and
text into brochures, to creating derivative works. For this we would
need the source files (ideally in an accessible format). Lacking an
accessible source file we would need the pieces to put it together in
future. For example when I created the new splash screen I relied
heavily on the original GIMP image available in the mscore source files.

I thing this could be a beneficial relationship for both MuseScore and
the students. One thing you could add to the list is the MuseScore About
screen.

David



Thomas Bonte wrote:
> Hi Werner, David,
>
> I have some news which is not ready for the mailing list yet, but
> since there is some movement on the list concerning the MuseScore
> branding (logo, splash banner, ...), I would like to share it with you
> already. Today I got confirmation that the design school in Gent
> (Belgium) http://www.kask.be/ , is willing to use MuseScore as use
> case for the school designer tasks.
>
> This simply means that 50 design students will get tasks which
> involves MuseScore branding starting from Feb 09 until the end of
> June. Branding tasks could be:
> - design a new (dedicated) logo
> - make house style
> - design splash banner
> - design buttons for the software (.e.g play, ...)
> - create promotional banners (like
> http://www.musescore.org/sites/musescore.org/files/banner/Verdi_loves_MuseScore.png 
> )
> - brochures
> - posters
> - promotional videos (like this one
> http://www.youtube.com/watch?v=7AUVkyBlL44 )
> - a CD/DVD cover
> - a handbook cover
> - background for the canvas
> - ...
> If I miss something in the list, let me know ;-)

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Thomas Bonte

Re: musescore branding, iteration 1

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In reply to this post by David Bolton-2
Hi guys,

Just cross posting that the logo proposals can be viewed at http://www.musescore.org/en/node/1301
Bear in mind that this is just the first design iteration. Comments are welcome.

Have a good weekend,
Thomas

David Bolton-2 wrote:
Thomas,

Some of this work is sequentially. For example, if we want to create a
new logo and brand identity then it seems like it would be more
beneficial to have this settled first before going on to new splash
screens, promotional banners, CD/handbook covers, etc.

Many areas of design allow for a great amount of artistic freedom (such
as promotional materials). Others areas such as buttons have many
restraints and would ideally undergo a few rounds of user testing before
a finale release.

One last consideration on my mind is future maintainability. For most of
the design work it will be necessary to make changes ranging from new
version numbers on the splash screen, to incorporating new features and
text into brochures, to creating derivative works. For this we would
need the source files (ideally in an accessible format). Lacking an
accessible source file we would need the pieces to put it together in
future. For example when I created the new splash screen I relied
heavily on the original GIMP image available in the mscore source files.

I thing this could be a beneficial relationship for both MuseScore and
the students. One thing you could add to the list is the MuseScore About
screen.

David



Thomas Bonte wrote:
> Hi Werner, David,
>
> I have some news which is not ready for the mailing list yet, but
> since there is some movement on the list concerning the MuseScore
> branding (logo, splash banner, ...), I would like to share it with you
> already. Today I got confirmation that the design school in Gent
> (Belgium) http://www.kask.be/ , is willing to use MuseScore as use
> case for the school designer tasks.
>
> This simply means that 50 design students will get tasks which
> involves MuseScore branding starting from Feb 09 until the end of
> June. Branding tasks could be:
> - design a new (dedicated) logo
> - make house style
> - design splash banner
> - design buttons for the software (.e.g play, ...)
> - create promotional banners (like
> http://www.musescore.org/sites/musescore.org/files/banner/Verdi_loves_MuseScore.png 
> )
> - brochures
> - posters
> - promotional videos (like this one
> http://www.youtube.com/watch?v=7AUVkyBlL44 )
> - a CD/DVD cover
> - a handbook cover
> - background for the canvas
> - ...
> If I miss something in the list, let me know ;-)

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Toby Smithe-2

Re: musescore branding, iteration 1

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2009/3/20 Thomas Bonte <[hidden email]>:
> Just cross posting that the logo proposals can be viewed at
> http://www.musescore.org/en/node/1301
> Bear in mind that this is just the first design iteration. Comments are
> welcome.

The design that strikes me as being the most clean, contemporary and
pertinent is Helien Demey's (slides 31 through 35). Of the others,
some seem obscure or unrelated, or the designs (palettes,
iconographies etc) a little busy. That is not to say, of course, that
the designs are all not of excellent standard, though it is to say
that Demey's is to me the most suitable; combining the symbol of the
treble clef and of the fountain pen with the simplicity of the circle,
whilst keeping the number of elements low and the palette concise (see
slide 34).

--
Toby Smithe :: http://fulltinreality.com

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KRL

Re: musescore branding, iteration 1

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In reply to this post by Thomas Bonte
I looked at the proposals, and some were really good, though none were
quite "it" to me yet. I would definitely go for the slogan "Free your
music", its the only one that actually gets the point without sounding
cheap.
I think for the design it would be good to go for a clean and simple
look with the logo/website etc., to make it look trustworthy and
reliable (as that is of #1 importance for most users). A "Web2.0-look"
implies simplicity, which wouldn't be too bad either.


Greetings,
Karl

 

On Fri, 2009-03-20 at 16:19 -0700, Thomas Bonte wrote:

> Hi guys,
>
> Just cross posting that the logo proposals can be viewed at
> http://www.musescore.org/en/node/1301
> Bear in mind that this is just the first design iteration. Comments are
> welcome.
>
> Have a good weekend,
> Thomas
>
>
> David Bolton-2 wrote:
> >
> > Thomas,
> >
> > Some of this work is sequentially. For example, if we want to create a
> > new logo and brand identity then it seems like it would be more
> > beneficial to have this settled first before going on to new splash
> > screens, promotional banners, CD/handbook covers, etc.
> >
> > Many areas of design allow for a great amount of artistic freedom (such
> > as promotional materials). Others areas such as buttons have many
> > restraints and would ideally undergo a few rounds of user testing before
> > a finale release.
> >
> > One last consideration on my mind is future maintainability. For most of
> > the design work it will be necessary to make changes ranging from new
> > version numbers on the splash screen, to incorporating new features and
> > text into brochures, to creating derivative works. For this we would
> > need the source files (ideally in an accessible format). Lacking an
> > accessible source file we would need the pieces to put it together in
> > future. For example when I created the new splash screen I relied
> > heavily on the original GIMP image available in the mscore source files.
> >
> > I thing this could be a beneficial relationship for both MuseScore and
> > the students. One thing you could add to the list is the MuseScore About
> > screen.
> >
> > David
> >
> >
> >
> > Thomas Bonte wrote:
> >> Hi Werner, David,
> >>
> >> I have some news which is not ready for the mailing list yet, but
> >> since there is some movement on the list concerning the MuseScore
> >> branding (logo, splash banner, ...), I would like to share it with you
> >> already. Today I got confirmation that the design school in Gent
> >> (Belgium) http://www.kask.be/ , is willing to use MuseScore as use
> >> case for the school designer tasks.
> >>
> >> This simply means that 50 design students will get tasks which
> >> involves MuseScore branding starting from Feb 09 until the end of
> >> June. Branding tasks could be:
> >> - design a new (dedicated) logo
> >> - make house style
> >> - design splash banner
> >> - design buttons for the software (.e.g play, ...)
> >> - create promotional banners (like
> >> http://www.musescore.org/sites/musescore.org/files/banner/Verdi_loves_MuseScore.png 
> >> )
> >> - brochures
> >> - posters
> >> - promotional videos (like this one
> >> http://www.youtube.com/watch?v=7AUVkyBlL44 )
> >> - a CD/DVD cover
> >> - a handbook cover
> >> - background for the canvas
> >> - ...
> >> If I miss something in the list, let me know ;-)
> >
> > -------------------------------------------------------------------------
> > This SF.Net email is sponsored by the Moblin Your Move Developer's
> > challenge
> > Build the coolest Linux based applications with Moblin SDK & win great
> > prizes
> > Grand prize is a trip for two to an Open Source event anywhere in the
> > world
> > http://moblin-contest.org/redirect.php?banner_id=100&url=/
> > _______________________________________________
> > Mscore-developer mailing list
> > [hidden email]
> > https://lists.sourceforge.net/lists/listinfo/mscore-developer
> >
> >
>


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powering Web 2.0 with engaging, cross-platform capabilities. Quickly and
easily build your RIAs with Flex Builder, the Eclipse(TM)based development
software that enables intelligent coding and step-through debugging.
Download the free 60 day trial. http://p.sf.net/sfu/www-adobe-com
_______________________________________________
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