We have all heard of "The Ultimate Cheeseburger" and I was thinking of this last election. People were so caught up in the slogans it really didn't matter what was being said, just how it was said and how it came across. So I think a touch of marketing should play another roll this year. For example, we can roll out the "Penultimate Cheesburger". Explain that it's not The ultimate cheeseburger, but the Penultimate. Get some fancy pictures and pay some people to talk about it and then we can sit back and watch while the people eat it up. The joke is on them. Kind of like the last election.
